In 2010, we started working on our first cycling accessory project under the name “GUEE”. GUEE ( pronounced "gooey" ) is like the cheesy topping on a pizza, a versatile ingredient that completes the flavor, a small but vital part of the experience - quality bicycle accessories complement your cycling style.
With every product and every idea we aim to deliver convenience to our fellow bicycle riders. Our team has several combined decades of international work experience in mechanical, electronic engineering and bike design. For our product team, cycling is a passion. GUEE is now synonymous with innovative quality products that integrate seamlessly into the modern cyclist’s lifestyle.