About Us

In 2010, we started working on our first cycling accessory project under the name “GUEE”.  GUEE ( pronounced “gooey” ) is like the cheesy topping on a pizza, a versatile ingredient that completes the flavor, a small but vital part of the experience – quality accessories complement your cycling style.

Our Team

With every product and every idea we aim to deliver convenience to our fellow bicycle riders. Our team has several combined decades of international experience in mechanical & electronic engineering, and bicycling design. For our product team, cycling is a passion, is a lifestyle……